DOSSIER 001: CPMS.LY
Engineering a High-Trust B2B Presence for the Oil & Gas Sector
THE SUBJECT: CPMS.ly, a high-value Oil & Gas construction and services company operating in the competitive North African (Libyan) market.
THE CASE (THE BEHAVIORAL PROFILE): The subject suffered from a "B2B Visibility Deficit." Their outdated brand and lack of a digital lead system failed to project the engineering precision and high-trust reliability required to win major contracts in the risk-averse O&G sector. Their "persona" was that of an "unstructured" and "outdated" provider, causing them to lose bids to more professional-looking, "lower-trust" competitors.
THE MISSION (THE STRATEGIC APPLICATION): To execute a complete rebrand and deploy a full-stack "B2B Global Presence" system. The objective was to reposition CPMS as a modern, reliable, and "precision-engineered" partner and build a predictable, scalable system for collecting high-value B2B leads.
METHODOLOGY & SERVICES DEPLOYED:
- 1. Forensic Strategy & Predictive Intelligence: We profiled their ideal B2B client (procurement managers, operations directors). We identified their core psychological drivers: extreme risk-aversion, a high need for certification/proof, and a subconscious valuation of precision and reliability.
- 2. Primal Brand & Narrative Architecture: We engineered a new "Primal Narrative" and visual identity centered on the archetypes of the Ruler (stability, control) and the Sage (expertise, precision). This established a "high-trust" visual language—using strong, stable fonts, a "precision" grid system, and a color palette that signaled "engineering" and "safety."
- 3. Subconscious Experience Design (Web): We designed and built a "Neuro-Web" platform that functions as a B2B "lead collection system." The entire user journey is engineered to build trust by subconsciously showcasing certifications, past projects, and technical capabilities, guiding the high-value user to a "Request for Proposal" funnel.
- 4. Strategic Influence & Conversion Engineering: We activated the new brand by deploying a Strategic Influence Campaign. We used LinkedIn to target the profiled decision-makers directly with "proof-of-capability" content. This was supported by Meta lead-generation campaigns to build a broader pipeline and establish brand dominance, driving all traffic to the new "lead collection system."
THE ENGINEERED OUTCOME: CPMS was successfully repositioned as a modern, "high-trust" leader in the O&G sector. The new "lead collection system" was activated, creating the first predictable, data-driven client acquisition pipeline in the company's history, with high-value B2B leads generated systematically from both LinkedIn and Meta.